Web Analytics is the study of the visitor(s) of a website.

Web Analytics can tell us:

Information about the demographics of our visitors
Where they live, When they visited
How a visitor found our site
How they navigated through the site (and ultimately how & where they went)

The Benefits of Good Web Analytics at the very least, allows us to

- Track the number of visitors per day, week, year, etc.
- Track the number unique vs. returning visitors.
- Gauge Search Engine Optimization efforts.
- See which pages are being visited, pages entered and left.

Web analytics answer the questions: Is this working? Should we change this page? How so?

We are your data experts and analytics provide us with a definitive measure of the success of our efforts.